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Inventory reference ISSN 1812-7231 Klin.inform.telemed. Volume 6, Issue 7, 2010, Pages 125-132


Author(s) І. V. Pestun, І. V. Bondareva, Z. N. Мnushko, М. N. Nessonova


Institution(s)

National pharmaceutical university, Kharkov, Ukraine


Article title Method of prognostication of level of development of pharmacy enterprises by estimation of factors of microenvironment


Abstract (resume)

The purpose of this work is to construct the mathematical model to predict the level of pharmaceutical enterprise development by subjective tests of influencing microenvironment factors — consumers, purveyors, competitors and contacting audiences. The methods of multivariate statistical analysis, parametric and nonparametric procedures of mathematical statistics have been used to reach this goal. As a result the discriminant functions models have been obtained, which allow prediction of the level of development of pharmaceutical enterprise by the changes of microenvironment factors estimations. This prediction is a necessity for retaining and strengthening of pharmacy enterprise position at the pharmaceutical market.


Keywords factors of microenvironment, pharmacy enterprise, level of development, discriminant functions models


References


Full-text version http://kit-journal.com.ua/en/viewer_en.html?doc/2010_7/125-132_Pestun.pdf